In Smithsonian magazine, tucked away among the ads for berets, bathrobes and bow ties was the following small advertisement: "Retire to Fearrington A charming country village near Chapel Hill, NC with bluebirds, belted cows and fascinating people of all ages. 800-277-0130 http://www.fearrington.com/".
This intrigued me. Belted cows? Fascinating people? Bluebirds? I wondered why Fearrington advertised in Smithsonian and not some other magazine? If it advertised in other magazines, which ones were chosen and why? I went to the website to see.
Fearrington is a 35 year old planned community of about 1800 people that as far as I can tell is not actually incorporated, but a "real estate community". It appears to be something like Daybreak. It is annual village events like Donald Davis' storytelling and pumpkin festivals. They have belted cows, belted fainting goats, restaurants, a spa and a village center. I can see why this would be a nice place to retire.
While I discovered Fearrington isn't actually a city with a government, the ad made me think if Orem were to advertise in a magazine in an effort to expand its population, what would the ad say? What magazines would receive Orem's advertising dollars?
